The YuYu is Medically Endorsed by an expert on heat therapy
Endorsed by Heat Therapy Professional: Dr Brian King, UCL
"Heat has been used by man for millennia, as much for the relief of everyday aches and pains as for thermal comfort under harsh climatic conditions. Therapeutic heat has been exploited by every society, in every known time, in a multiplicity of ways, and probably for every type of physical ailment.
Pain is caused by a temporary reduction in blood flow which activates our pain receptors. The elongated YuYu Bottle stands out because it takes advantage of the horizontal arrangement of sensory nerves supplying the human skin and deactivates the pain receptors at a molecular level.”
Dr Brian King,
Professor of Physiology,
University College London
Dr. Brian King has worked in medical education, in several countries including the UK and USA, for 40 years. He is a member of academic staff at the Research Department of Neuroscience, Physiology & Pharmacology at UCL, and currently serves as the Chair of the Board of Examiners (in Physiology). He teaches extensively in undergraduate science and medical programmes, running courses in integrative physiology. His research focusses on the physiology of the peripheral nervous system and pharmacology of neurotransmission.