Spoonie Stuff online magazine feature



From Harrods to the Chronic Pain Community: How YuYu Hot Water Bottles are Helping Thousands of Spoonies


A hot water bottle can be every spoonie’s saviour but have you tried the world’s first long hot water bottle? Providing between 2-6 hours of heat relief, our YuYu is most definitely our new best friend!. Whether it’s tied around the tummy, draped over knees or just to cosy up to on the sofa, we think everyone needs a YuYu Body Bottle which have been specifically designed for spoonies!


Tell us about YuYu long hot water bottles. What’s the story behind the brand?

The light bulb moment came about in 2010. YuYu founder and CEO, Richard Yu was sitting in his cold London flat one January evening. Using a conventional hot water bottle, he found he was constantly moving the bottle around his body, almost as if he was conducting some kind of hot water bottle workout. The longer shaped design seemed like an obvious improvement. So Richard got to work to design the world’s first long hot water bottle. 

Fast forward 3 years and Richard introduced the finished product to Harrods, who became YuYu’s first stockist. The hot water bottle was dressed in beautiful Inner Mongolian cashmere and mother of pearl buttons. It was an immediate hit and the YuYu became a top 20 bestseller in just 14 weeks of launch!

YuYu as a brand, understands the need and importance of “me time” (or as we like to call it “Yu time”.) The YuYu Bottle offers a way to find a calmness at the end of a busy day. It’s a warm hug that is always by your side.

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