Bed Warmers are invented, the concept from which the hot water bottle is derived from.
Slavoljub Eduard Penkala patents & invents the common day square rubber hot water bottle.
Richard Yu registers a design for a long hot water bottle. The design is registered in forty-two countries around the world. Six months later Richard Yu is granted the design in ALL countries, becoming the first person in history, to register a long hot water bottle. He calls his invention the YuYu Bottle.
YuYu bottle launches exclusively in Harrods, London. The YuYu, then only selling in 100% cashmere, sold ten units on its first day. Without any marketing or PR, the YuYu Bottle reached the top twenty best sellers list within just fourteen weeks of launch.
YuYu stockists grow and can be found in over thirty UK stores and many more globally.
YuYu received the UK's 'Highly Commended' Gift of the Year award.
YuYu collaborates with the beautiful Rocco Forte hotel group and makes covers for their hotel the Villa Kennedy, Frankfurt. YuYu signs its first UK hotel partnership with the stunning 5 star hotel, Claridges.
YuYu launches in Selfridges lingerie department.
YuYu is selected by the Royal Collection online store.
YuYu partners with the Mandarin Oriental Hyde Park, London, enhancing the guest experience by being presented in-room, on the terraces and offered as gifts.
Growth of the YuYu brand continues to soar. Collaborates with London's elite hotels such as; The Ritz, The Dorchester, The Four Seasons. Bespoke covers are designed for both Spas and in-room services.
In October 2016, YuYu proudly launched into ALL Yves Delorme stores in France. Yves Delorme is famous for being the oldest and most respected textile maker in France.
Furthermore YuYu will collaborate with quintessentially British textile brand Liberty of London.