The only sound you'll hear is the crackling of ice around your shoulders!
YUYU ICE: Cooler of Champions
Reimagining recovery: Our innovation philosophy
For deep user connection, past mere satisfaction, we had to stretch beyond incremental improvements. We needed sustained coolness, outlasting any market competitor and we wanted comfort with an unprecedented style.
To truly be the cooler of champions!
Richard Yu
Champions choose YUYU!
For the All Blacks, selecting their cooling strategy for the Rugby World Cup was a critical decision, approached with the same strategic foresight and meticulous planning characteristic of their world-class performance standards.
Change the game!
"In the heat of the battle, tennis gives you 90 seconds between breaks. With YUYU by my side, I can turn the game around!"
Pippa Horn, 18U AEGON British Junior Nationals Championship
YUYU ICE Recovery Bottle
The difference: Meet the bottle with 8-connected chambers that you fill with water and freeze. This is our longest lasting ICE Pack but it requires freezing.
“My favourite recovery & performance brand. YUYU’s Ice recovery speeds up my recovery time, especially during tournaments & significantly enhances my performance in the gym!"
Marlie Packer, Saracens & England Rugby Captain & World Rugby Women's Player of the Year for 2023.
YUYU ICE Recovery Pro Bottle
The difference: The ICE Tube Pro, is 90cm (35 inch) long and has one chamber, and is filled directly with ICE cubes for rapid use. Requires about 1 litre of ice.