The only sound you'll hear is the crackling of ice around your shoulders!

YUYU ICE: Cooler of Champions

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Reimagining recovery: Our innovation philosophy

For deep user connection, past mere satisfaction, we had to stretch beyond incremental improvements. We needed sustained coolness, outlasting any market competitor and we wanted comfort with an unprecedented style. 

To truly be the cooler of champions!

Richard Yu

Champions choose YUYU!

For the All Blacks, selecting their cooling strategy for the Rugby World Cup was a critical decision, approached with the same strategic foresight and meticulous planning characteristic of their world-class performance standards.

Change the game!

"In the heat of the battle, tennis gives you 90 seconds between breaks. With YUYU by my side, I can turn the game around!"

Pippa Horn, 18U AEGON British Junior Nationals Championship

YUYU ICE Recovery Bottle

The difference: Meet the bottle with 8-connected chambers that you fill with water and freeze. This is our longest lasting ICE Pack but it requires freezing.

“My favourite recovery & performance brand. YUYU’s Ice recovery speeds up my recovery time, especially during tournaments & significantly enhances my performance in the gym!"

Marlie Packer, Saracens & England Rugby Captain & World Rugby Women's Player of the Year for 2023.

YUYU ICE Recovery Pro Bottle

The difference: The ICE Tube Pro, is 90cm (35 inch) long and has one chamber, and is filled directly with ICE cubes for rapid use. Requires about 1 litre of ice.

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